Cold Calling Strategy Implementation for Mo-Dynamics
The main goal for the project is to create and implement a tailored cold calling strategy for Mo-Dynamics, a HR Consulting company, targeting US and Canadian companies. The strategy should be designed to align with the company's values and mission, and to effectively engage and nurture potential clients. This will involve several different steps for the students, including: - Conducting market research to understand the needs and pain points of US and Canadian companies in the HR consulting space. - Developing a tailored cold calling script and strategy that aligns with Mo-Dynamics' design-thinking principles and values-driven approach. - Creating a plan for tracking and measuring the success of the cold calling strategy. - Collaborating with Mo-Dynamics team to ensure the strategy is cohesive and positively impactful.
Recruitment Video Production
In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.
Voice Over Scripting & Performance
Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message. This will involve several different steps for the students, including: Consulting with the project manager to understand the goals and messages for the promotional video. Creating a script for each voiceover and video. Recording the voiceovers for each video. Editing and producing the visual and audio components of each video. Bonus steps in the process would also include: Creating an intro/outro for the videos with our logo.
Awareness Video Creation
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Awareness Video Creation
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
PHASE 2-SEO and Social Media Strategy Implementation
Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends
PHASE 2-Website Page Creation
Our company serves business owners to attract, engage, nurture, and retain top performers through innovative HR solutions. However, our current website is outdated and requires updating. We would like to collaborate with students to update and create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages like blog pages and others for the website, with our assistance in providing the resources to generate the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
PHASE 2-Media Relations Practicum
DUTIES & RESPONSIBILITIES: Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. Establishing and maintaining relationships with consumer, community, employee, and public interest groups. Writing press releases and other media communications to promote clients. Planning or directing the development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments. Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. Updating and maintaining Web content. Conferring with managers to identify trends and group interests and providing advice on business decisions.
PHASE 2-Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding consistency challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.
PHASE 2-Brand Voice
Our company helps business owners, attract, engage, nurture, and retain top performers through innovative HR solutions. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.
PHASE 2-Sales Process Optimization
Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.
PHASE 2-Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
PHASE 2-Strategic Prospecting Plan
Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use
PHASE 3-Email Marketing Campaign
Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.
PHASE 2-Blogging
Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website, LinkedIn, and other social media. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts and incorporate some of our strategies. Drafting blog posts relevant to our business to use on website, LinkedIn, Facebook, and other channels. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog and incorporate some approaches we provide (as applicable).
PHASE 2-SEO and Social Media Strategy Implementation
Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends
Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
PHASE 3: Sales Process Optimization
This project is meant for students who have previously completed Phase 2 with Mo-Dynamics, and those students will be given priority. Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.
Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.
Media Relations Practicum
DUTIES & RESPONSIBILITIES: Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. Establishing and maintaining relationships with consumer, community, employee, and public interest groups. Writing press releases and other media communications to promote clients. Planning or directing the development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments. Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. Updating and maintaining Web content. Conferring with managers to identify trends and group interests and providing advice on business decisions.
Strategic Prospecting Plan
Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use
Blogging
Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website, LinkedIn, and other social media. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts and incorporate some of our strategies. Drafting blog posts relevant to our business to use on website, LinkedIn, Facebook, and other channels. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog and incorporate some approaches we provide (as applicable).
Brand Voice
Our company helps business owners, attract, engage, nurture, and retain top performers through innovative HR solutions. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.
Website Page Creation
Our company serves business owners to attract, engage, nurture, and retain top performers through innovative HR solutions. However, our current website is outdated and requires updating. We would like to collaborate with students to update and create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages like blog pages and others for the website, with our assistance in providing the resources to generate the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
Millennial Marketing Communications Plan
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market.
SEO and Social Media Strategy Implementation
Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends
Email Marketing Campaign
Our company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.