PHASE 2-SEO and Social Media Strategy Implementation

Closed
Mo-Dynamics
Richmond, British Columbia, Canada
Moeed Ahmad
Moeed Ahmad He / Him
HR and Optmization Consultant
(24)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media strategy social media content search engine optimization social media artificial intelligence
Project scope
What is the main goal for this project?

Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Update our content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..
  • Posted using our AI content scheduler

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Update Designs and writing for several social media posts to be uploaded as per the content calendar.
Supported causes
Decent work and economic growth
About the company
  • https://www.modynamics.org
  • 2 - 10 employees
  • Human resources & recruitment, Manufacturing, Marketing & advertising, Retail, Media & production

At Mo-Dynamics, we're passionate about transforming small to medium businesses (11-50 employees) across North America through smart, modern HR solutions 🌎.

What drives us? A belief that businesses like yours are the heartbeat of our communities. I know firsthand the bravery, resilience, and innovation it takes to lead a business, and that's why Mo-Dynamics is here for you.

Here's how we make a difference:
- **Design-Thinking:** We use design-thinking principles to craft people-centred solutions, enhancing collaboration and innovation. The result? More revenue through cohesive teamwork.
- **Career Experiences & Internal Marketplaces:** We build environments that motivate and retain your high performers, even amidst economic uncertainties.
- **Values-Driven Approach:** At Mo-Dynamics, our values aren't just words; they guide everything we do. Our mission? To help you attract, engage, nurture, and retain top talent.
- **Balanced Workplace:** We believe in efficiency without waste, creating workplaces that are balanced, sustainable, and positively impactful.

We blend this unique approach with a genuine enthusiasm for your success. When we collaborate, expect innovative solutions, a real understanding of your challenges, and a clear path to growth.

Outside of work, we love sharing insights and giving back to the entrepreneurial community through mentoring and leadership programs. You can also catch us hosting [The HR Optimization Show](https://open.spotify.com/show/0GN40y6fP1Elv32wU79z38).

Ready to redefine success and build a future that's not just about surviving but thriving? Let's connect and create a pathway to sustainable, profitable growth for your business 🔑.

Click [here] https://tidycal.com/moeed/30-minute-meeting to schedule a call or visit [Modynamics.org](Modynamics.org) to learn more.