STEM Program

Team of 3 students What is the Strategic Issue or Opportunity (Project Overview)?: Note that projects must: (1) E ncourage girls to be more involved in STEM related projects or studies. (2) Make a recommendation to the organization about what decision they should make and how that decision will add value (3) and provide the organization with an implementation plan to realize that value. Deliverables: What are your desired deliverables? a) Research data about girls taking STEM subjects in Edmonton, Alberta, and Canada to produce a comprehensive report. b) Research and document other community organizations utilizing STEM programs in Edmonton. c) Using data procured, develop program to motivate girls to join STEM subjects, ie PowerPoint, virtual or in person information sessions.

Social Media & SEO Strategy

Number of students required: 1-2 students Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Maximize Google ads to advertise and drive traffic to our website. Social media requirements to increase the number of followers/likes and share: - Research how to use social media content to drive maximum traffic to our site - when are the best times to post, etc. - Determine what are the best social media applications to use to reach our key demographics. - Explore adding new methods of marketing - Tik Tok, videos', blogs, newsletters, etc. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Reaching and engaging with our key demographic market through social media and marketing in the Edmonton and area. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Grant Writing

We are looking for assistance in finding and completing grant applications that support our mission and vision statement. We believe this project will include: Assist with finding donors and governments grants that share our mission and vision Develop a needs statement that characterizes the community problem and justifies the need for our project and funding. Identify potential sponsors and funding opportunities that are a good fit for our organization, programs and projects. Interpret a request for proposal (RFP). Make a data base of all potential grants Improve the clarity and persuasiveness of our organisation grant proposal writing.

Press Release

We want to be recognized in our community for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us make our story to something compelling and that people would be interested to read Write up press releases around a couple of news-worthy stories Identify media outlets that are most most likely to pick the story up Send press releases and establish positive long term rapport with media contacts Secure media exposure for our organization and build a relationship.