Number of students required: 1-2 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Maximize Google ads to advertise and drive traffic to our website.
• Social media requirements to increase the number of followers/likes and share:

- Research how to use social media content to drive maximum traffic to our site - when are the best times to post, etc.

- Determine what are the best social media applications to use to reach our key demographics.

- Explore adding new methods of marketing - Tik Tok, videos', blogs, newsletters, etc.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• Reaching and engaging with our key demographic market through social media and marketing in the Edmonton and area.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

We will be available for mentoring to provide students with whatever they need to be successful in completing this placement.