Marketing Plan

I am ready to take my business to the next level. Presently I only offer private 1:1 coaching! My company requires some assistance is assessing our customer landscape as I create new products & services. We want to learn more about customer’s expectations and behaviours in the parenting education and support landscape. It is important for me to stay up to date on what is being offered in the marketplace and what the opportunity for differentiation is. I have some ideas of what I would like to do but I need to make sure that I consider all available options before making a decision. To consider: What are key target pain points that are not being served within the current landscape? How is a purchase decision being made? Who are potential strategic partners to bring offerings to market?

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Industry is in parent education and support. Students will conducting research to understand the competitive landscape and make a recommendation on market differentiation and positioning.Ultimately, you will be working on content creation for our organization, including video, blog, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

SEO and Social Media Strategy

Number of students required to work in team: (Example: 2 teams of 3 students)Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning as well as grow on following on key social channels (Facebook, Instagram, LinkedIn and TikTok). The primary project requirements include:We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Growth in awareness for Your Transformed Family offering as well as lead funnel for coaching programsThis is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Project Manager Assistant

We are looking for students to play a role as the team’s project manager. Students in this position will take meeting minutes and be responsible for managing the project schedule, ensuring deliverables are met on time.Students will help facilitate team meetingsThe student will play a key role in helping the project manager create a more efficient work process.The final project deliverable will be courses and group coaching program.