UX/UI Analysis for Consumer Products Website

Our Goal: We would like insights on the user-friendliness our website. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. We are particularly interested in the intuitiveness of 3 key user workflows on our site: User 1 : A user that is looking to do a bulk order of clothing. A construction company looking to order shirts for all their on site workers A company looking to order swag for all of their employees A clothing brand looking to place a bulk order of clothing. Goal 1 :  https://coastalreign.com/products   > designer > order placed > mockup creation > payment Goal 2 : Contact Us User 2 : A user that is looking to only orders one shirt, a small number of items A friend who is looking to purchase one shirt with a custom design for their friends birthday gift. Goal Link :  https://coastalreign.com/products?category=one-offs%20%2F%20low%20quantity Goal :  https://coastalreign.com/products   > designer > purchase User 3 : A company who is looking to create a print on demand merchandise store. A company who wants to create a store platform such that their employees can order from a website we create and have it shipped over to them. Goal Link :  https://coastalreign.com/merch-stores  > contact us Side Focus: Updating SEO Redesign and modernization of a few pages on our site

B2B Marketing Communications Plan

Our Goal: In our efforts to target the demographic for a new sector of our business, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in developing a strategy to launch and market this new service in our business. n For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Understand our print on demand merch store service Develop and analyze target market/demographic Analyze our competitive landscape. SWOT Analysis Identify trends and opportunities in our target market. Boaz will be leading this project, who will communicate regularly with you and provide all the information and clarification needed.  We want to increase our awareness for this new sector through a mission-aligned marketing campaign that works within our budget and time constraints.