Twelve Card Mobile App Game UI / UX Design & Prototype

Our company would like to explore designing a prototype for a mobile application version of a card game called 'Twelve'. We would like a group of students to design a prototype mobile application for this game that would function on both iOS and Android.This will involve:Conduct background research of existing mobile application for the game.Identify key areas of the game and how they might translate to a mobile application.Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Travel & Pets Essentials eCommerce Marketing

The primary focus for the student will be:Conduct a full competitive landscape assessment; define our online store's brand and core value proposition; identify opportunities and threats; and differentiate from our competitors.Perform market segmentation to identify the ideal target market.Evaluate the target audiences; create our prospect messaging, and create new outreach content.Strategize the different services/products and service/product linesStrategize and make recommendations on which social media channels to use and how;Develop and implement our Influencer Marketing strategy; reach out to potential influencers and provide pros and consDevelop and implement our PPC strategy; develop variations of copy, headlines, images and videos. Develop and implement an On-Page and Off-Page SEO strategy; provide content suggestions and recommendations to increase search visibility.Develop our social media calendar, presenceReport on the analytics collected throughout the social media channels

Travel & Pets Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our new online store in the Travel & Pets industry. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our new project?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?