Travel & Pets Marketing Strategy

Closed
Allea Marketing Solutions
Ottawa, Ontario, Canada
PB
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Digital marketing Product or service launch Sales strategy Social media marketing
Skills
marketing online store digital marketing social media
Project scope
What is the main goal for this project?

We want students to help us develop a digital marketing strategy to grow and engage our new online store in the Travel & Pets industry. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our new project?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
What tasks will learners need to complete to achieve the project goal?

Report and/or presentation of the strategy

About the company

ALLEA specializes in online marketing and advertising in digital out of home, online and social media. We focus on:
- Digital Outdoor Marketing
- Social Media Marketing
- Online Digital Marketing
- eCommerce Marketing