The primary focus for the student will be:

• Conduct a full competitive landscape assessment; define our online store's brand and core value proposition; identify opportunities and threats; and differentiate from our competitors.
• Perform market segmentation to identify the ideal target market.
• Evaluate the target audiences; create our prospect messaging, and create new outreach content.
• Strategize the different services/products and service/product lines
• Strategize and make recommendations on which social media channels to use and how;
• Develop and implement our Influencer Marketing strategy; reach out to potential influencers and provide pros and cons
• Develop and implement our PPC strategy; develop variations of copy, headlines, images and videos.
• Develop and implement an On-Page and Off-Page SEO strategy; provide content suggestions and recommendations to increase search visibility.
• Develop our social media calendar, presence
• Report on the analytics collected throughout the social media channels

Our goal at the end of this experience is:

• For the student(s) to help us improve our brand's presence and capture greater market share.
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more traffic and revenue through influencers, PPC and search engines.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.