Integrated Marketing Communications
MKT266
Based on the creative brief assigned, students will be able to conduct an industry-wide analysis using secondary data about the target market, competitors, their communication plans and then research and brainstorm creative strategies to increase customer engagement that can be converted into measurable plans for implementation. This final report can be in the form of a video-recorded presentation, and it will be submitted before the due date in mid of December 2021. The company is requested to provide feedback to the students as that will be a building block in students' learning and improvement.
Integrated Marketing Communications
MKT266
Based on the creative brief assigned, students will be able to conduct an industry-wide analysis using secondary data about the target market, competitors, their communication plans and then research and brainstorm creative strategies to increase customer engagement that can be converted into measurable plans for implementation. This final report can be in the form of a video-recorded presentation, and it will be submitted before the due date in mid of December 2021. The company is requested to provide feedback to the students as that will be a building block in students' learning and improvement.
Sales Communication Optimization
MKT266
Clear and concise communication is critical to successful sales outreach. In this project, students will analyse the sales communication process at your company and develop an effective direct response communication strategy to help your organization increase the quality and number of leads generated.
Marketing Research & Recommendations on Millennial Client Engagement
MKT266, MKT271
Client industry based market research (Secondary); Reviewing the existing communication strategies of the concern to help them learn how industry implements; suggesting Integrated marketing communications strategies based on millennial target consumer Suggesting evaluation plan to better implement and check effectiveness of the same.
Marketing Ceremonial Grade Matcha Tea
MKT266, MKT271
Marketing Strategy development - target Market Preferences Competitor analysis & developing comprehensive report
Sales Communication Optimization
MKT266
Clear and concise communication is critical to successful sales outreach. In this project, students will analyse the sales communication process at your company and develop an effective direct response communication strategy to help your organization increase the quality and number of leads generated.
Sales Communication Optimization
MKT266
Clear and concise communication is critical to successful sales outreach. In this project, students will analyse the sales communication process at your company and develop an effective direct response communication strategy to help your organization increase the quality and number of leads generated.