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Sales Communication Optimization

MKT266
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Harish Gautam
Harish Gautam
Instructor, Business Management
(1)
3
Timeline
  • January 31, 2019
    Experience start
  • April 2, 2019
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Prince George, British Columbia, Canada
Any
Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
management strategy marketing research analysis
Learner goals and capabilities

Clear and concise communication is critical to successful sales outreach. In this project, students will analyse the sales communication process at your company and develop an effective direct response communication strategy to help your organization increase the quality and number of leads generated.

Learners
Undergraduate
Any level
35 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include: 

  • A 10-page report detailing the problem, recommended solutions, and an action plan.
  • A 30-minute presentation with actionable recommendations about your organization's issue.
  • Research based recommendations for effective direct response communications.

Project timeline
  • January 31, 2019
    Experience start
  • April 2, 2019
    Experience end
Project Examples

Based on information you provide, students will develop an action plan that addresses issues and opportunities in your current sales process. They will provide concrete recommendations for process improvements, which will help your team increase lead conversions and drive more sales. 

Project examples include, but are not limited to:

  • Reviewing current sales processes and improving or developing a new inbound lead strategy.
  • Auditing existing sales emails and call scripts and recommending new approaches to maximize conversions.
  • Developing new direct response communication techniques for a product launch.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.