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Marketing Ceremonial Grade Matcha Tea

MKT266, MKT271
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Harish Gautam
Harish Gautam
Instructor, Business Management
(1)
3
Timeline
  • January 31, 2019
    Experience start
  • February 8, 2019
    Project Scope Meeting
  • March 9, 2019
    Midway Check In
  • April 1, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
strategic communications marketing research brand positioning target marketing
Learner goals and capabilities

Marketing Strategy development -

  • target Market Preferences
  • Competitor analysis & developing comprehensive report
Learners
Undergraduate
Any level
35 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

  • In depth secondary Marketing Research
  • Analysis of existing marketing strategy
  • Developing the target market based marketing communication plan
  • Suggesting brand positioning & drafting brand positioning statement.
Project timeline
  • January 31, 2019
    Experience start
  • February 8, 2019
    Project Scope Meeting
  • March 9, 2019
    Midway Check In
  • April 1, 2019
    Experience end
Project Examples

  • A complete analysis of current offerings, our target market, and the positioning of our brand.
  • develop a comprehensive report of our target market preferences
  • suggesting brand positioning
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.