Social Media Strategy for our Social Enterprise

Our previous social media strategy was fairly generic. We've followed key players in our industry, which is in the Global Development/Sustainable Development sector. We posted our updates, shared opinions on relevant current events, and used the appropriate hashtags. However, now that we are growing, we require a more sophisticated strategy for social media based outreach. This is particularly important because our customers find us via a. network, and b. social media. It's therefore imperative we access the right groups of people. There are clients, financiers, and media/publishers looking for us. We need a strategy that will allow these specific people to find PATHFINDER, and showcase the company to relevant audiences.This project may include, but is not limited to:Industry research. For instance, all key players are aligned with one or more of the UN SDGs.Compiling relevant market information with regards to effective social media strategies.Identifying new potential accounts that align with our organization, and some we can begin connecting with as well.Identifying potential clients who are looking for us in particular, i.e. sustainable development or international development consultants. Identifying impact investors and media/publishers who are looking for us in particular.Building a strategy and a corresponding plan.Deliverable(s)The final project deliverable is a report including research, analysis, and recommendations. It should successfully instruct an actionable social media strategy for PATHFINDER.

Strategic Prospecting Plan: Help Us Find Clients Who Are Looking For Us!

So far, our sales process has been entirely dependant on (and derived from) networking. We've gotten assignments by meeting clients through our growing network. While this has worked very well at the start, in order to become grow our business and reach the right clients, we need assistance developing an outreach process. We would like to be equipped with a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. This project may include, but is not limited to:Industry researchCompiling relevant market information. Identifying new potential accounts that align with our organizationIdentifying potential clients who are looking for us in particular, i.e. sustainable development or international development consultantsBuilding a customizable outreach script.The final project deliverable is a report including research, analysis, and recommendations. It should assist us successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Help Improve Our Web Presence (via WordPress)

Based on our industry’s standards, we would like to design and build an affordable website that will rank well in search engines and that can scale with our business as we grow. We believe this project could include:Assessing our industry’s landscapes and competitor websites for user and design insights.Compiling a list of our required features and design preferences.Designing multiple wireframes of potential homepage designs for us to assess.Creating a website prototype, based on wireframe feedback.Developing a fully-functioning website on our server.In particular, we'd like to ensure that we:Appear on the first page of Google and other major search enginesMake our purpose and our services clearUpdate the website style (and/or layout) based on industry standardsUpdate the ease of browsingHave SEO optimizationOur written and visual content is available on our website, and we will provide you with domain and hosting credentials on WordPress.We want to have a beautifully-designed, fast, and functional website that stands out from our competitors, is user-friendly, and that can scale with us as we grow.