Our previous social media strategy was fairly generic. We've followed key players in our industry, which is in the Global Development/Sustainable Development sector. We posted our updates, shared opinions on relevant current events, and used the appropriate hashtags. However, now that we are growing, we require a more sophisticated strategy for social media based outreach. This is particularly important because our customers find us via a. network, and b. social media. It's therefore imperative we access the right groups of people.

There are clients, financiers, and media/publishers looking for us. We need a strategy that will allow these specific people to find PATHFINDER, and showcase the company to relevant audiences.

This project may include, but is not limited to:

• Industry research. For instance, all key players are aligned with one or more of the UN SDGs.
• Compiling relevant market information with regards to effective social media strategies.
• Identifying new potential accounts that align with our organization, and some we can begin connecting with as well.
• Identifying potential clients who are looking for us in particular, i.e. sustainable development or international development consultants.
• Identifying impact investors and media/publishers who are looking for us in particular.
• Building a strategy and a corresponding plan.

Deliverable(s)

The final project deliverable is a report including research, analysis, and recommendations. It should successfully instruct an actionable social media strategy for PATHFINDER.