Help Improve Our Web Presence (via WordPress)

Closed
PATHFINDER
Toronto, Ontario, Canada
SS
Founding and Managing Partner
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing strategy
Project scope
What is the main goal for this project?

Based on our industry’s standards, we would like to design and build an affordable website that will rank well in search engines and that can scale with our business as we grow. 


We believe this project could include:

  • Assessing our industry’s landscapes and competitor websites for user and design insights.
  • Compiling a list of our required features and design preferences.
  • Designing multiple wireframes of potential homepage designs for us to assess.
  • Creating a website prototype, based on wireframe feedback.
  • Developing a fully-functioning website on our server.

In particular, we'd like to ensure that we:

  • Appear on the first page of Google and other major search engines
  • Make our purpose and our services clear
  • Update the website style (and/or layout) based on industry standards
  • Update the ease of browsing
  • Have SEO optimization

Our written and visual content is available on our website, and we will provide you with domain and hosting credentials on WordPress.

We want to have a beautifully-designed, fast, and functional website that stands out from our competitors, is user-friendly, and that can scale with us as we grow. 

About the company

PATHFINDER is a social enterprise based in Canada and France, with a mission to drive global development through a trilateral model by engaging with social enterprise, academia, and policy (please our website for details about us).