STEM Program

Team of 3 studentsWhat is the Strategic Issue or Opportunity (Project Overview)?:Note that projects must:(1) Encourage girls to be more involved in STEM related projects or studies. (2) Make a recommendation to the organization about what decision they should make and how that decision will add value(3) and provide the organization with an implementation plan to realize that value.Deliverables: What are your desired deliverables?a) Research data about girls taking STEM subjects in Edmonton, Alberta, and Canada to produce a comprehensive report.b) Research and document other community organizations utilizing STEM programs in Edmonton.c) Using data procured, develop program to motivate girls to join STEM subjects, ie PowerPoint, virtual or in person information sessions.

Social Media & SEO Strategy

Number of students required: 1-2 studentsOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsMaximize Google ads to advertise and drive traffic to our website.Social media requirements to increase the number of followers/likes and share:- Research how to use social media content to drive maximum traffic to our site - when are the best times to post, etc.- Determine what are the best social media applications to use to reach our key demographics.- Explore adding new methods of marketing - Tik Tok, videos', blogs, newsletters, etc.We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Reaching and engaging with our key demographic market through social media and marketing in the Edmonton and area.This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.