Analyzing Survey Data on Caring for an Ex

Spoken Lives: Stories Women Share is seeking to gain meaningful insights from a survey of 500 individuals who answered closed-ended questions about their thoughts about caring for an ex-partner (someone they lived with for over a year). The goal of this project is to analyze the survey data to identify patterns, trends, and significant findings that can be used to inform a new book. The project will involve data cleaning, statistical analysis, and the creation of visual representations of the data. This analysis will help to understand the emotional and other impacts of caring for an ex-partner, providing valuable content for the book. We also got to interview people who had already had this experience. Key tasks include:- Data cleaning and preparation- Statistical analysis to identify key trends and patterns- Creation of visual data representations (charts, graphs)- With Author, interpretation of findings in the context of the book's themes

Digital Content Creation to promote a new Online Course

Positions available: 1PROJECT SCOPEWe want a student to help us develop a digital plan to grow and engage our target market to purchase our online course. They will be asked to design some templates and come up with slogans and sound bites.We have developed a course (in 3 parts) to establish a speaker series or community online or in person. We’d like to test and measure how we can maximize different channels and what will work best. Sales for this course will launch in February. We will have a pre-launch in late January. ResponsibilitiesMarketing and Communications such as Ad prep, letters, email compositions, social media updatesFluency in social media marketing, including Facebook, Instagram, and LinkedIn (considering Pinterest)Build and manage social media posts to promote course and highlight the creator of the course and her experienceAbility to edit and review promotional materialsSelf sufficient working environment with weekly progress check meetingsCreate and update Content Calendar with creator of the courseHelp us refine a budget friendly marketing plan to use in the futureTest and refine the messaging we should use to sell productDesired QualificationsEnrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field.Excellent understanding of digital marketing and latest social trendsLogical thinking and problem-solving skills.Excellent oral and written communication skills.Advanced proficiency in Canva and Eventbrite a plus.Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools).A student with excellent writing and video editing skills would be the ideal candidate for this project.

Digital Marketing Strategy for Online Course

Elizabeth Verwey has created an online course and wants students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After selling licenses to open other locations for 5 years, I realized that an online course would be a better way to get this valuable information out into the world. The main questions we’d like students to help us answer are the following:How should we promote our course and company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?This is the first online course of an established brand and we already have a community who will help spread the word. Our plan is to launch in 2022.

SEO and Social Media Strategy

We are re-vamping our 2 sites (www.officementors.com and www.spokenlives.com. Our team is looking to refine SEO for these 2 new sites. We also need a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organization to reach our target marketDevelop a strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websitesWorking with tools and programs needed (Canva, Later, etc.)We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:Maximize exposure of our free content to generate sales of our Online Course (Part 1 & 2)This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.