Digital Marketing Strategy for Online Course
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Elizabeth Verwey has created an online course and wants students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After selling licenses to open other locations for 5 years, I realized that an online course would be a better way to get this valuable information out into the world.
The main questions we’d like students to help us answer are the following:
- How should we promote our course and company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
This is the first online course of an established brand and we already have a community who will help spread the word. Our plan is to launch in 2022.
- What is the main goal for this project?
-
Elizabeth Verwey has created an online course and wants students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After selling licenses to open other locations for 5 years, I realized that an online course would be a better way to get this valuable information out into the world.
The main questions we’d like students to help us answer are the following:
- How should we promote our course and company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
This is the first online course of an established brand and we already have a community who will help spread the word. Our plan is to launch in 2022.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://spokenlives.com
- 0 - 1 employees
- Entertainment, Education, Arts, Events services
Founder, Elizabeth Verwey is an experienced business mentor (officementors.com). Spoken Lives is her passion project, established in 2015. This women's speaker series brings women together to hear stories of resilience.
Elizabeth is writing a book and requires analysis of 500 surveys (already done) for this book,
Elizabeth has been a business mentor for 24 years and owns and operates Office Mentors.