Alain Grossbard OAM
Alain Grossbard OAM
Educator -
(2)
4
RMIT University
RMIT University
Melbourne, Victoria, Australia

2024 Design and Develop Marketing Communication Plans

MKTG6117C

Jul 15, 2024 - Oct 25, 2024

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Part 1: Research and interview your organization. Our team will delve deep into your company's background, values, and goals. They will also conduct interviews to gain insights into the unique aspects of the product that can be leveraged for effective marketing communication.  Part 2: Prepare marketing communication plan information. The students will compile the information gathered to outline key marketing communication objectives, target audiences, and messaging strategies.  Part 3: Design a marketing communication plan. Based on the information collected, our team will design a comprehensive marketing communication plan that will incorporate a mix of mediums, including digital marketing, social media, traditional advertising, and more, tailored specifically to the company's product.  Part 4: Present to the organization/client. Our students will present the marketing communication plan to you, seeking the company's input and feedback to ensure it aligns perfectly with their vision and mission.  Part 5: Finalize marketing communication plan. Upon receiving your feedback, our team will make any necessary revisions and finalize the marketing communication plan for your approval. 

Matches 0
Category Communications + 4
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia

Design and Develop Marketing/Communication Plans

MKG552

Jul 29, 2022 - Nov 1, 2022

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course will prepare a marketing and communication plan for your business. This may include traditional mediums including print, radio, television, direct mail and telephone; while the online mediums could include email, social medium, pay per click marketing, search engine marketing and mobile marketing. This could include: Analysis of your product or service Legislative requirements relevant to marketing communication plan covering legal and ethical constraints Marketing communication functions and media vehicles Procedures for developing budget proposal Anticipated timeline Identify and define the current target audience markets

Matches 2
Category Communications + 2
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia

PR and Communication - Virtual Internship

Flexible

Virtual Internship Opportunity Bring on one or more students to be your virtual interns! Students will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students must complete between minimum 80 hours to a maximum 120 hours at their placement that will take place between start of July to the end of October 2021 (There is some flexibility in the start and end dates.) Weekly hours can be set up individually with each company, but a minimum of 8 hours per week (1 day) must be provided for the student to successfully complete the academic course. Due to COVID-19 restrictions, student placements will only occur virtually. This virtual internship opportunity is credit-bearing.

Matches 1
Category Media + 3
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia

Develop and Manage PR Campaigns

BSBPUB502&BSBADV605

Feb 22, 2021 - May 31, 2021

We are looking for organisations with a PR need or problem to solve. You will be working with a group of 3 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.

Matches 1
Category Communications
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia

PR and Communication - Virtual Internship

VI2020

Jul 1, 2020 - Oct 19, 2020

Virtual Internship Opportunity Bring on one or more students to be your virtual interns! Students will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students must complete between minimum 80 hours to a maximum 120 hours at their placement that will take place between start of July to the end of October 2020 (There is some flexibility in the start and end dates.) Weekly hours can be set up individually with each company, but a minimum of 8 hours per week (1 day) must be provided for the student to successfully complete the academic course. Due to COVID-19 restrictions, student placements will only occur virtually. This virtual internship opportunity is credit-bearing.

Matches 9
Category Media + 3
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia

Develop and Manage PR Campaigns

MKTG7994C

Feb 16, 2020 - May 30, 2020

We are looking for organisations with a PR need or problem to solve. You will be working a group of 10 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.

Matches 1
Category Communications
Closed