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Develop and Manage PR Campaigns

BSBPUB502&BSBADV605
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Alain Grossbard OAM
Alain Grossbard OAM
Educator
(2)
4
Timeline
  • February 22, 2021
    Experience start
  • February 25, 2021
    Project Scope Meeting
  • May 31, 2021
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Anywhere
Social enterprise, Non profit, Large enterprise, Small to medium enterprise
Public relations & communications
Categories
Communications
Skills
competitive analysis business consulting research public relations project management
Learner goals and capabilities

We are looking for organisations with a PR need or problem to solve. You will be working with a group of 3 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.

Learners
Undergraduate
Any level
9 learners
Project
96 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Students have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience within your organization. Students may be able to complete work that includes but is not limited to:

Public Relations

  • Press release(s) describing your business, recent success stories, notable events
  • Copywriting and editing for print or digital media
  • One or more news articles or quotes describing your organization’s activities
  • Company branding and strategic communication plans
  • Complete press/media clippings file
  • Sample user testimonials or customer stories

Communications Digital/Social Media

  • Beginner to intermediate level graphic design projects
  • Updated social media platforms
  • Increased engagement/followers for appropriate platforms
  • Current competitor analysis of social/digital presence
  • Social media campaign for implementation (continued implementation)
  • Increased website usage/positive user experience ratings
Project timeline
  • February 22, 2021
    Experience start
  • February 25, 2021
    Project Scope Meeting
  • May 31, 2021
    Experience end
Project Examples

Previous students have worked individually on PR campaigns for companies in Scotland, Ireland, United Kingdom, France, Netherlands and Germany, Nairobi, Canada, South Africa. Petrochemical, business consultancies, IT companies, social media, corporates, Not For Profit, such as the Flying Doctor Service of Africa. Students are from a variety of backgrounds.

Students will review current state, do a situational analysis, quantitative research. From this students will outline strategies to formulate a public relations campaign that can be implemented immediately.

Companies must answer the following questions to submit a match request to this experience:

Be available for a final 2 hour teleconference session for students to pitch their ideas.

Provide a dedicated contact who is available for video conferencing and social media interaction, as well as to answer periodic emails or phone calls, over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. We need our company contact, CEO and general management to be present for the pitch.

Be willing to adjust to the challenges of working across timezones. This may mean occasionally working out of hours. We will likewise be willing to make similar adjustments.

Be available for a minimum of 3-4 teleconferences with students from February through early May.