RMIT University

Melbourne, Victoria, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Part 1: Research and interview your organization. Our team will delve deep into your company's background, values, and goals. They will also conduct interviews to gain insights into the unique aspects of the product that can be leveraged for effective marketing communication. Part 2: Prepare marketing communication plan information. The students will compile the information gathered to outline key marketing communication objectives, target audiences, and messaging strategies. Part 3: Design a marketing communication plan. Based on the information collected, our team will design a comprehensive marketing communication plan that will incorporate a mix of mediums, including digital marketing, social media, traditional advertising, and more, tailored specifically to the company's product. Part 4: Present to the organization/client. Our students will present the marketing communication plan to you, seeking the company's input and feedback to ensure it aligns perfectly with their vision and mission. Part 5: Finalize marketing communication plan. Upon receiving your feedback, our team will make any necessary revisions and finalize the marketing communication plan for your approval. 

RMIT University

Melbourne, Victoria, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this course will prepare a marketing and communication plan for your business. This may include traditional mediums including print, radio, television, direct mail and telephone; while the online mediums could include email, social medium, pay per click marketing, search engine marketing and mobile marketing. This could include: Analysis of your product or serviceLegislative requirements relevant to marketing communication plan covering legal and ethical constraintsMarketing communication functions and media vehiclesProcedures for developing budget proposalAnticipated timelineIdentify and define the current target audience markets

RMIT University

Melbourne, Victoria, Australia

Virtual Internship OpportunityBring on one or more students to be your virtual interns! Students will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.Students must complete between minimum 80 hours to a maximum 120 hours at their placement that will take place between start of July to the end of October 2021 (There is some flexibility in the start and end dates.) Weekly hours can be set up individually with each company, but a minimum of 8 hours per week (1 day) must be provided for the student to successfully complete the academic course.Due to COVID-19 restrictions, student placements will only occur virtually.This virtual internship opportunity is credit-bearing.

RMIT University

Melbourne, Victoria, Australia

We are looking for organisations with a PR need or problem to solve. You will be working with a group of 3 students. Students will individually present campaigns on which the organisation will vote. Selection criteria will be offered to support this approach.