Marketing for Health & Wellness Company

Our company has opportunities for students/teams to gain experience with marketing and public relations in the health and wellness industry. The primary focus for the student will be: Branding - Define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify key messaging for new program Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign, including for new program launch Public Relations - Develop and implement a PR strategy; create collateral, including press releases, interviews, etc. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads Strategic Social Media Marketing - Conduct an audit of our current social media presence and other communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts