Marketing Strategies for Non Profit Organizations Winter 2024
MARK 3313
Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
Marketing Practicum
MARK4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.
Marketing Practicum
MARK 4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.
Marketing Practicum
MARK 4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.
Marketing Practicum
MARK 4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.
Buyer (Consumer) Behaviour - Strategic Marketing Plan
MARK 3215
A group of four to five student consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.