Douglas College

New Westminster, British Columbia, Canada

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.

Douglas College

New Westminster, British Columbia, Canada

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Douglas College

New Westminster, British Columbia, Canada

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.

Douglas College

New Westminster, British Columbia, Canada

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.