Business Development & Sustainability

Our project is open to individual students or groups. Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We would like to work with students in helping us support our businesses to succeed. The particular challenge we are facing is how to effectively communicate our brand and platform to a wide range of businesses. Some questions that could be answered in helping us face this challenge include: Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of business we’re looking for? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? We are looking for students who can provide: Practical solutions to address our challenges A pragmatic report including root causes of our issues, possible action plans, and a functional timeline to mitigate the challenge One-to-one weekly or bi-weekly consultation

Brand Identity, Graphic Design and Competitor Analysis

Be a part of a start up business. Project: Conduct Intensive Competitive Analysis to Support Branding Using our competitive analysis we require support with our branding. Improve our messaging to reach our target. Review our colours, fonts etc. Identify areas of improvement and develop a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design and more! Collaboration is of great importance to Accessible Professionals. The intern will be required to work well independently and as part of a team. We require Intern/student to develop and implement a realistic concrete strategic marketing plan to help with the launch of our platform. Based on our goals, possible deliverables include the following: Conduct competitive analysis Research to define our unique brand position and create consistent promotional messaging Logo that highlights brand awareness and brand positioning A branding guide Analyze our current market research Explore other marketing ideas, outside social media to promote our launch Formulate a marketing strategies for the members who will engage with professional services online Assess our social media to create a strategy that will help us meet our marketing goals PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOU. AFTER 80 HOURS YOU WILL BE COMPENSATED FOR YOUR TIME. THANK YOU AND LOOK FORWARD TO WORKING WITH YOU.

Mergers & Acquisitions Research

We are a boutique advisory and consulting firm that is looking to enter the Mergers & Acquisitions market in a bigger way. We are ready to take our business to the next level! Our company requires some assistance in assessing the current and future potential for mergers and acquisitions in the British Columbia and Ontario geography. We want to learn more about customer’s expectations and behaviours in suggested new regions and markets. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. . Our specific need is an outline of our industry’s expansion opportunities in the private sector. This report should include an optimal location recommendation list. To consider: which markets align with our current one? What markets can we own? What markets are untapped? Who is being underserved? Where are there clients that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We are looking for an extensive competitor and market analysis and recommendations for our firm to stand out and have a competitive advantage.

Competitive Analysis for e-commerce platform

It’s important for us to have a better understanding of how our products, services and pricing compare to our competitors. We want to develop clarity on our competitive advantages in order to optimize our development roadmap, pricing, and marketing strategy. This project will include: An identification of our current competitors. An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A breakdown of pricing for each (this may require taking meetings with our competitors, as many have their full pricing table hidden.) Some examples of use cases for each A summary for each: 2-4 paragraphs that describe our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. An overview of your findings, highlighting key trends in services and products available. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, pricing, and messaging.

Research Assistant Needed

Are you curious as to how companies innovated during the pandemic? Looking for research assistance in the area of Innovation and Entrepreneurship. I want to focus on any industry, preferably Canadian and/or the US that is small to medium sized. Smaller businesses have to use ingenuity to be able to make changes. Also, I am looking for not just digital solutions, I am looking for other innovative ideas that were used. Innovation is really the key but also looking at what tools they used, and how did they actually do it. It is important to understand not just who they are but how did they achieve their goal. Did they use an outside consultant? Did they develop an innovation team internally? What frameworks did they use? These are just some of the questions I have as I think about how businesses survived these trying times. I think this would require about 10 hours a week, and I am open to helping in whatever way I can.

Market Expansion Research (LevelUp)

We hope to gain a comprehensive understanding of how we can better serve a new customer segment with an offer that is truly unique. Our goal is to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The goal is to find which new market is the most feasible to expand our client base. It will focus on businesses in BC, across Canada, and if applicable the US with a high demand and need for marketing. They can be a local business or national. The research will include: Best local businesses with scalable marketing potential Best national with scalable marketing potential Industry size and market potential Competitive landscape Strategic positioning of our brand