Market Expansion Research (LevelUp)

Closed
AYD Internet Marketing
Vancouver, British Columbia, Canada
Daryl Oberg
Owner
(25)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Market research Competitive analysis Digital marketing Sales strategy Social media marketing
Skills
marketing scalability target market research
Project scope
What is the main goal for this project?

We hope to gain a comprehensive understanding of how we can better serve a new customer segment with an offer that is truly unique. Our goal is to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The goal is to find which new market is the most feasible to expand our client base. It will focus on businesses in BC, across Canada, and if applicable the US with a high demand and need for marketing. They can be a local business or national.

The research will include:

  • Best local businesses with scalable marketing potential
  • Best national with scalable marketing potential
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of our brand
What tasks will learners need to complete to achieve the project goal?

Research tasks required:

  1. Research specific markets and industries provided by AYD Internet Marketing
  2. Identify their challenges and provide solutions for each market
  3. Identify their need, demand for marketing, and their potential to scale with marketing efforts

At the end of the project provide a report with:

  1. Recommendations on what markets are the most feasible
  2. Challenges they face and recommendations on how to solve them
  3. Suggestions on how to improve our positioning, brand, and products and services to make it truly irresistible to that customer base.
About the company

We help established companies already investing in marketing and looking to expand it more profitably.

We can save you money and create a new strategy around paid advertising, social media strategy, brand awareness, and Google search to increase the number of people aware of your service or product and ready to buy.

We work with B2B or B2C companies and work with clients all over North America.