Pickleball: SEO and Social Media Strategy
Individuals or Teams of students would be suitable. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Google AdWords, Instagram, Hootsuite, Facebook, Twitter etc We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: We want to be at the forefront of pickleball education, and show up on the first page of google search results. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Brand Identity and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging Logo and/or Name Proposal that highlights brand awareness and brand positioning A branding guide Design prototypes that can be implemented into our marketing collateral We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Buyer Personas Market Research
Shore Buddies has a very strong social media presence already and is active on many different platforms. Shore Buddies biggest social media channel is Instagram, followed by Facebook. We are also on Amazon, as well as have our own website. We would like to find our different Buyer Personas through customer surveys. This would include defining the perfect customer (who they are), customer experience (what do they want), etc. The goals of this project are: Defining the different Buyer Personas of Shore Buddies customers, and what they want out of their experience with Shore Buddies Creating customer surveys to reach out to real time customers (via email, social media messaging, etc.)