Buyer Personas Market Research
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Project scope
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Communications Customer segmentation Market research Social sciencesSkills
market research social media surveys customer serviceShore Buddies has a very strong social media presence already and is active on many different platforms. Shore Buddies biggest social media channel is Instagram, followed by Facebook. We are also on Amazon, as well as have our own website. We would like to find our different Buyer Personas through customer surveys. This would include defining the perfect customer (who they are), customer experience (what do they want), etc.
The goals of this project are:
- Defining the different Buyer Personas of Shore Buddies customers, and what they want out of their experience with Shore Buddies
- Creating customer surveys to reach out to real time customers (via email, social media messaging, etc.)
Sponsor will be available daily through email, as well as set up zoom meetings to discuss current findings with the teams and next steps (can be weekly, biweekly, etc., depending on team's preference).
About the company
Brands4Change is a new up-and-coming company focused on partnering with other like minded companies of sustainability. Shore Buddies, one of the companies involved, are stuffed animals made from recycled plastic bottles. Each 12 inch Shore Buddies is made from 6 ocean-bound recycled plastic bottles. Our mission is to save marine life and keep plastics out of the ocean. Our products are available in retail stores across the US as well as online. Furthermore, we are working together with the second biggest school district in California to develop developing an ocean plastic curriculum for Kindergarten and Pre-School. We are also heavily invested in online content development.
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