Pickleball: SEO and Social Media Strategy

Closed
Third Shot Sports
Vancouver, British Columbia, Canada
Lauren Gulyas
Partnerships and Marketing Project Manager
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
search engine optimization digital marketing keyword research social media strategy social media content google ads hootsuite (social media management software) social media marketing
Details

Individuals or Teams of students would be suitable.

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Google AdWords, Instagram, Hootsuite, Facebook, Twitter etc

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • We want to be at the forefront of pickleball education, and show up on the first page of google search results.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

Our founder and CEO is an educator himself keen on helping students achieve their learning goals. Feedback and mentorship provided.

About the company

Company
Vancouver, British Columbia, Canada
Sports & fitness

Third Shot Sports is the leader in online pickleball education.