Social VR Applications

Red Iron Labs provides Custom solutions using Augmented Reality (AR), and Virtual Reality (VR) to create simulations for training, and education. We are looking for students to help answer questions: Who is the market for the Social VR and how do we brand ourselves to compete with existing products? (target segment exploration) The original intent of Social VR: - a business meeting multiplayer software application in VR that is simple to use; current products on the market are not simple - reusable toolbox; ie ability to save environments - easy log in process linked to calendar invites Additional insights on: - Analyse the current marketing environment, trends, customer behaviour, consumer markets, market segments and targets; - Analyse current consumer markets, and trends; - Generate potential client list and justify selection/leads (US and Canada); - Research and identify consumer and business markets that are region specific/generate potential client list and justify selection/leads (US and Canada).

Future of Work and Women

In helping shape tomorrow‘s women today., we need to understand the future woman and the future of work. create some scenarios of what things could look like in 20 years

Marketing Plan & Strategy (EQwiip)

ABOUT COMPANY Luxury Retail Business + 20 years in Training + 17 years in China EQwiip Consulting Limited is a Shanghai-based, wholly foreign-owned enterprise established by Ms Betty Trieu. EQwiip believes that growing organizations and luxury retail brands need to FOCUS and INVEST in 3 areas: Committing your people to consistent peak performance, passion, and results, including effective and genuine Client-Relationship Engagement. Communicating the right brand message and image to your market. Practicing and learning results-driven methods to continuously grow your sales and your business. PROJECT SCOPE We would like a Marketing Plan and Strategy for our company. As we work with a lot of luxury fashion brands, it should have a style that is both exciting and elegant to match our partners' businesses. We are looking to scale up and seek new business opportunities during the COVID pandemic and this will be vital for drawing in clients.The company peripherals reflect luxury, fun, dynamic and professionalism. Students should be prepared to provide insights on: Promoting a new product/service launch; Increasing brand awareness; Improving online communications (along with recommendations related to the product or service, packaging etc.); Increasing revenue or market share for an existing product/service; Improving customer acquisition/retention; Identifying new market segments and opportunities; Successful outcomes include a market research report and actionable intelligence, marketing plans and strategy; pitch deck. Resources Preference will be given to those who understand the Pan-Asia/European market; and Mandarin speaking, and reading, writing would be considered a asset. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive marketing plan and strategy,. Students will involve research and analysis for opportunities in international expansion or international strategy.

Marketing Plan including a Pitch Deck

We are a innovative technology company merging fashion and design, to create a strong luxury lifestyle brand headphones business and would like to involve students in this exciting time as we work to develop a Marketing Plan and Pitch Deck. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive marketing plan and pitch deck, which we can present to investors. course to research and analyze an opportunity in international expansion or international strategy. As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product line that customers will demand and love. When we created our original product offering, we had a consumer in mind and want to market accordingly. We believe our market might be changing and we need help proving this. This projects findings will be used to design our new marketing campaigns for the product launch. Our specific need is defining the consumer brand persona for the product. We're looking for market research to help us further develop our marketing endeavours. Competitive analysis can also be a part of the final product, but ultimately we need to identify the end user, where to find them, what they care about, where they shop and how they engage with other brands similar to ours. PROJECT SCOPE Promoting a new product/service launch; Increasing brand awareness; Improving online communications (along with recommendations related to the product or service, packaging etc.); Increasing revenue or market share for an existing product/service; Improving customer acquisition/retention; Identifying new market segments and opportunities; Successful outcomes include a market research report and actionable intelligence, marketing plans and strategy; pitch deck. Resources Any existing materials we can provide to ensure a complete understanding and smooth collaboration.