ABOUT COMPANY

Luxury Retail Business + 20 years in Training + 17 years in China EQwiip Consulting Limited is a Shanghai-based, wholly foreign-owned enterprise established by Ms Betty Trieu. EQwiip believes that growing organizations and luxury retail brands need to FOCUS and INVEST in 3 areas: Committing your people to consistent peak performance, passion, and results, including effective and genuine Client-Relationship Engagement. Communicating the right brand message and image to your market. Practicing and learning results-driven methods to continuously grow your sales and your business.

PROJECT SCOPE

We would like a Marketing Plan and Strategy for our company. As we work with a lot of luxury fashion brands, it should have a style that is both exciting and elegant to match our partners' businesses. We are looking to scale up and seek new business opportunities during the COVID pandemic and this will be vital for drawing in clients.The company peripherals reflect luxury, fun, dynamic and professionalism.

Students should be prepared to provide insights on:

• Promoting a new product/service launch;
• Increasing brand awareness;
• Improving online communications (along with recommendations related to the product or service, packaging etc.);
• Increasing revenue or market share for an existing product/service;
• Improving customer acquisition/retention;
• Identifying new market segments and opportunities;
• Successful outcomes include a market research report and actionable intelligence, marketing plans and strategy; pitch deck.

Resources

Preference will be given to those who understand the Pan-Asia/European market; and Mandarin speaking, and reading, writing would be considered a asset. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive marketing plan and strategy,. Students will involve research and analysis for opportunities in international expansion or international strategy.