SEO Clean Up Phase 2
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.Research keywords to determine the most relevant terms that our customers search for.Research Search Engine Optimization requirements for us to rank on the first page of Google.Clean up the back end of our WordPress website by using information from a previous audit
Social Media Optimization and Website Cleanup Project
The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including:- Researching keywords to determine the most relevant terms that their customers search for.- Researching Search Engine Optimization requirements to rank on the first page of Google.- Cleaning up the back end of the company's WordPress website using information from a previous audit.
Virtual Internship Opportunity: Developing a No Code App
Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) computer science students or teams.The primary focus for the student will be to develop a no code app. The app will connect service providers to clients in a one-stop-shop manner. The App will house the service providers information, links to their schedules and GPS/map listings so that potential clients can see if a provider is close to their proximity. Using Glide Software Architecture Development - Architecting the software of a new product; improving the architecture of an existing system; porting an architecture of one system into another.Our goal at the end of this experience is: Application Development - For the student(s) to create a fully functioning application.Software Architecture Development - For the student(s) to provide a solution to our architecture issue to ensure optimal performance and sustainability.Other duties the student may complete could include:Software vendor research and evaluationAssisting with other process improvement projectsUnit and integration testingWe will plan to communicate with our virtual intern using these communication tools: ZoomEmailStudent's primary contact: Ann Zee, Director
Market Research
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchDevelop survey tools and analytics data Supplier market research (these are other therapies offered within our industry who refer to us)Industry size and market potentialCompetitive landscapeStrategic positioning of our brand
Moving Location Strategy Plan
We are 2 holistic health clinics. We intend to move our flagship location in later 2022/early 2023 to a safer, more target market robust area.We need help with the following:strategic plan for the move which will have many details involved (physical move, closure times, packing, stationary address changes, technology move, alerting utility companies)ensuring that the new buildout (brand new space to be built from scratch) follows timelines not only for construction but for getting our existing clinic prepared for the moveensuring the new marketing plan rollout is timelyplanning for the grand re-opening eventplanning for the soft and hard opening (different dates)We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too.The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.Our clinic’s specialty is fertility, prenatal, postnatal, pediatric and menopausal care in Calgary AB
Diversity & Inclusion Training Course Development
We want to be known as an organization that values and embraces "all are welcome here" and has diversity and inclusion as a cornerstone of our training. To assist us in this goal, we would like to collaborate with students to design trainings. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas. Areas of particular interest to us include:New employee trainingLeadership developmentDiversity trainingMentorship programming
WordPress Website Development for Holistic Institute of Health & Fertility
The main goal for the project is to create a user-friendly and informative WordPress website for the Holistic Institute of Health & Fertility. The website should effectively showcase the services offered by the company, provide valuable information to potential clients, and create a platform for online appointment scheduling and resource access. This will involve several different steps for the students, including:- Researching the company's IVF/IUI TCM Acupuncture services and target audience to understand the website's requirements.- Designing the website layout, including the structure of pages and navigation.- Developing the website using WordPress, integrating necessary plugins for appointment scheduling and resource access.- Creating original content and visuals to populate the website.- Testing the website for functionality and responsiveness on different devices.- The website already exists but requires work as it is in a basic, starter phase - https://calgaryivf.com/
Revamp an Existing Website Using Wordpress PHASE 2
Revamp an Existing Website Using Wordpress PHASE 2 (80 hours)This is a PHASE 2 of a 2 phase project.https://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.
Analyzing Loyalty Factors
AppSimilar to the convenience of the Uber app, this app would connect clients seeking a mobile therapeutic service such as Massage, Physio, Acupuncture, Chiro etc all from the comfort and convenience of an app on their phone.Customer challengeIn a post-Covid world, what key factors will be important to the customer regarding loyalty to the brand? Suggestions would be a point-reward system but what would constitute a valuable reward?Service Provider ChallengeWhat would prevent a Massage Therapist, for example, from attending the appointment and then soliciting the customer to continue treatments "off-line"? The Massage Therapist's incentive to do so would mean not having to share the fee with our app.GoalThe goal is to understand the drivers behind brand loyalty from not only the client's perspective but also the service provider's.
Revamp an Existing Website Using Wordpress PHASE 1
Revamp an Existing Website Using Wordpress PHASE 1 (80 hours)This is a PHASE 1 of a 2 phase project.https://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.
Revamp an Existing Website Using Wordpress
Revamp an Existing Website Using Wordpresshttps://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would so appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.
Revamp an Existing Website Using Wordpress PHASE 2
Revamp an Existing Website Using Wordpress PHASE 2 (80 hours)This is a PHASE 2 of a 2 phase project.https://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.
Website Development
We would like a new website for our organization.We would like to work with students to develop a new website for us. Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy using Wordpress (the company will provide the WordPress site and domain)Provide training on updating and maintaining the site.
In Depth Market and Sales Analysis Project
*Number of Positions AvailableLooking for a max of 6 students (2 teams of 3 or 3 teams of 2)Background information: We are 2 successful integrated holistic health clinics that focus on fertility, prenatal and postnatal care. We have multiple modalities that operate within our brick and mortar locations however, the needs of the market are starting to shift and it is time to analyze the shift that is starting to emerge. Our goal is to become a community necessity.We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchDevelop survey tools and analytics dataSupplier market research (these are other therapies offered within our industry who refer to us)Industry size and market potentialCompetitive landscape-what are their challenges and successesStrategic positioning of our brandMain Objectives:We are planning on relocating our existing flagship location and intend to rebrand our offerings. To do so requires a thorough analysis of the market and its needs. The old-school brick and mortar-come in, get your therapy service, and leave-is changing. And in order to remain viable, we need to adapt to the changes.Main Deliverables:A successful project will entail a thorough analysis of the market, existing patients, our service providers, lateral service suppliers, our present marketing efforts and our front facing branding. Once all data is collected, then recommendations will be the end goal.Intellectual Property and Non-Disclosure Agreement: Students will be required to sign an intellectual property agreement in order to ensure that our organization has exclusive rights to the results of the project. As well a non-disclosure agreement to protect our organization’s sensitive information shared during the project.Project category:improve an existing service offering What keywords best describe your project?Market analysisRe-branding
Revamp an Existing Website Using Wordpress PHASE 1
Revamp an Existing Website Using Wordpress PHASE 1 (80 hours)This is a PHASE 1 of a 2 phase project.https://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.
SEO Clean Up and WordPress Website Revamp
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.This will involve several different steps for the students, including: Research keywords to determine the most relevant terms that our customers search for.Research Search Engine Optimization requirements for us to rank on the first page of Google.Clean up the back end of our WordPress website by using information from a previous audit
Market Research-Focus Group Study
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchDevelop survey tools and analytics data Plan and execute for 2 focus groupsDetermine what our clients want for additional therapy types that we are not providingDetermine what our clients want and that we are already providingCompetitive landscapeStrategic positioning of our brand
Revamp an Existing Website Using Wordpress
Revamp an Existing Website Using Wordpresshttps://www.fertilecalgary.com/We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.The site itself is SEO friendly and ranks very high using key-word searches.I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.