Holistic Institute of Health & Fertility
Calgary, Alberta, Canada
AZ
Director
(7)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Lead generation Search engine optimization Marketing strategy
Skills
search engine optimization social media wordpress auditing
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.


  • Research keywords to determine the most relevant terms that our customers search for.
  • Research Search Engine Optimization requirements for us to rank on the first page of Google.
  • Clean up the back end of our WordPress website by using information from a previous audit



What tasks will learners need to complete to achieve the project goal?
  • Compiled a list of the most relevant SEO keywords for us.
  • Clean up the back end of the WordPress site using the previous audit as a guide
  • Students will need to upload an outline of what types of clean up was done on the back end including details about the areas that needed adjustments and what remedies were provided
  • Students will need to upload an outline of what types of SEO work was done. For example, what keywords were generated and added, what SEO plugin/software was used, how images were H-tagged, and any other elements involving SEO enhancements
  • Students will need to upload a summary of all things they have done regarding SEO clean up and back-end clean up.


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.


About the company

We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.