Revamp an Existing Website Using Wordpress PHASE 2

Closed
Holistic Institute of Health & Fertility
Calgary, Alberta, Canada
AZ
Director
(7)
3
Preferred learners
  • Alberta, Canada
  • Academic experience
Categories
Communications Project management Sales strategy Website development
Skills
target market search engine optimization wordpress web design
Project scope
What is the main goal for this project?

Revamp an Existing Website Using Wordpress PHASE 2 (80 hours)

This is a PHASE 2 of a 2 phase project.

https://www.fertilecalgary.com/

We have revamped this website twice, most recently was 2 years ago however I feel it is overcrowded with content and the theme is buggy and owned by the previous web designer so I do not have access to needed enhancements. The site needs to be visually updated to our target market which are 25-40 year old, mostly women, looking for fertility, prenatal and postnatal healthcare.

The site itself is SEO friendly and ranks very high using key-word searches.

I would appreciate having a prototype created and built with all SEO elements involved, that would be a visual update to a site that may have worked well 5 years ago but is not very visually appealing today.

What tasks will learners need to complete to achieve the project goal?

As this is an extensive project, having a 2 phase project is a practical way to organize this project.

PHASE 2 will involve the finalizing stages of the work completed in Phase 1 of this project including developing and finalizing visual elements, content, layout and creating a framework.

  • knowledge of WordPress and having worked with WP themes
  • knowledge of SEO practices and implementation
How will you support learners in completing the project?

Full communication and mentorship

About the company

We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.