Faded Living Website Update with (Booking Form & Calendar Scheduler)
The goal of this project is to create a booking form and calendar scheduler for Faded Living, a cannabis education and events company. This will involve adding a booking form and calendar scheduler to the website to book private herb infusion classes, private dinners & events, and free 30 minute consultations. The scheduler should also feature new 2024 dinner parties, Soca SESHions, JamDown SESHions, former speaking engagements, social media pages, previous podcast interviews, testimonials/reviews, food photos & videos, cooking classes, and Necole Hines' interviews & articles.
Online Website Design
Section 1: Main Project GoalOrganization: Reinventing How You ThriveHolistic wellness and therapeutic coaching for ages 14-35.Empower individuals through personal growth and community building.Redefine 'thriving' with transformative methods.Focus on self-awareness, community building, and fundraising for climate change and sustainabilitySection 2: Student Project ObjectivesWeb Design Student Project Objectives:PLEASE NOTE THAT THE PROJECT WILL BE COMPLETED BASED ON THE RECOMMENDED 80 HOURS OF WORK, TASKS TO BE CHOSEN FROM THE LISTS BELOW ARE BASED ON THE STUDENTS STRENGTHS AND SKILLS. User-Centric Design:Conduct in-depth research on user preferences and needs.Create user personas tailored to the platform's capabilities.Detailed Wireframes:Develop comprehensive wireframes based on research findings.Outline the website's structure, navigation, and interactivity.Mobile Responsiveness:Ensure full website responsiveness on various devices.Implement a mobile-first approach using the platform's tools.Content Strategy:Collaborate with content creators to align content with the organization's message.Implement a clear content hierarchy and effective calls to action.Feedback Loop:Continuously gather user feedback during the design process.Conduct usability testing to identify potential issues.Accessibility Compliance:Ensure website accessibility, following WCAG guidelines.Provide an inclusive and user-friendly experience.Visual Aesthetics:Craft a visually appealing design reflecting the organization's brand.Use color schemes, typography, and imagery that resonate with the target audience.SEO Optimization:Implement on-page SEO techniques to enhance website visibility.Optimize content for relevant keywords, meta tags, and structured data.Confirm Security Measures:Ensure regular security updates and protect user data.Safeguard the website against potential threats.Confirm Performance Optimization:Optimize website speed and loading times.Compress images, utilize browser caching, and minimize code.Content Management System:Utilize the platform's CMS features to manage content effectively.Choose an appropriate CMS that aligns with the organization's objectives.Analytics Integration:Implement web analytics tools to track user behavior and assess service objectives.Regularly analyze data and make data-driven improvements.Alignment with Service Objectives:Thrive Ever After Podcast Integration:Diverse Representation:Showcase diverse authors representing wellness, coaching, and health sectors.Ensure prominent visibility to attract authors and accessibility for users.Authentic Narratives:Design user-friendly pages or sections for easy consumption of personal healing journeys and authentic experiences.Engagement and Interaction:Implement interactive elements to foster community building.Design features for user engagement, such as comment sections, discussion forums, or social media integration.Continuous Learning:Position the podcast as a valuable resource for continuous learning.Ensure easy access and navigation through a library of episodes.Collaborative Opportunities:Seamlessly integrate a dedicated space for users to explore partnership opportunities with wellness brands and sponsorsOpen to Student Ideas.Clothing Line Integration:Brand Resonance:Create a visually appealing section that features the unique artistic designs reflecting the 'Reinvent How You Thrive' ethos.Captivate users with the clothing line's brand identity.Ethical Engagement:Highlight the commitment to societal good, particularly the support for Canadian forest fire relief and climate change.Ensure users can easily understand and connect with the ethical aspects of the clothing line.Diverse Platforms:Develop a comprehensive online presence across various platforms.Allow global accessibility and seamless linking to external platforms where the clothing line operates.Feedback Loop:Integrate a user-friendly mechanism for customers to provide feedback.Encourage user participation in the design process.Market Expansion:Create a dedicated space for the launch of new projects, collaborations with influencers, and announcements.Ensure users can stay informed about exciting developments.Open to Student Ideas.Holistic Coaching Integration:Empowerment and Autonomy:Design a user-centric coaching section.Offer tools to navigate life's challenges and empower users.Personalized Approaches:Create a user-friendly space to introduce individualized coaching programs.Enable users to explore and understand these programs with ease.Skill and Strategy Development:Provide users with resources for personal growth.Design this section to guide users through accessing these tools effectively.Community Integration & Networking:Develop a community-focused area that nurtures a sense of belonging among clients.Make users feel a strong connection to the community when exploring this section.Future Readiness:Equip users with professional skills and communication competencies.Provide a clear roadmap for users looking to enhance their future readiness.A Page for Credentials and Team Information.Open to Student Ideas.
Social Media Marketing Project
The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:- Creating content for Instagram, TikTok, Linkedin, and Facebook.- Developing a social media strategy to reach potential customers and instructors.- Analyzing the performance of the content and adjusting the strategy accordingly.- Researching other variables that can improve the visibility of the brand.- Testing the developed strategy and making improvements based on additional data.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media.We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.
TDW SEO/Social Media Planning/Content Creation
TDW is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
TDW Animated Video Creation
Need a video to help create for a our website to share with our audience and let them know about TDW Consultation, and our services.We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and ideally our other social media platforms.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.
TDW Medical Media Marketing Campaign (LinkedIn)
The goal of this project is to create a social media campaign for TDW with a focus on LinkedIn. This will involve several different steps for the students, including:- Researching TDW Services' services, products, and target audience.- Developing a content strategy to engage with potential customers on LinkedIn.- Creating content for the campaign, such as posts, videos, and images.- Crafting compelling copy for the posts.- Monitoring and analyzing the campaign's performance.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.
TDW Website Revamp (Phase 1)
TDW website is currently not running, need to have a revamp to be able to get more outreach for medical clinics, hospitals and educational institutions. This would be done in phases to give students ample opportunity to not be overwhelmed with doing the intricates of the project all at once especially if in small groups.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with students through examining sites recommended by us, or them in respective fields to determine the best approach to our website.
TDW Market Research
TDW is looking to develop a better understanding of the medical landscape, hence we need researchers to aid in that, so we can develop blogs to put within our website.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.
TDW Awareness Material 1
TDW we are passionate about promoting social causes. We want to increase awareness about medical malpractice. We would like to collaborate with students to edit and review our written materials.This will involve several different steps for the students, including:Familiarizing themselves with our organization and campaigns.Identifying general areas for improvement in our writing.Correcting grammar mistakes.Verifying content for accuracy and consistency.Reviewing citations for accuracy and consistency.Bonus steps in the process would also include:Developing guidelines for writing and editing for future
TDW Awareness Material 2
TDW we are passionate about promoting social causes. We want to increase awareness about medical malpractice. We would like to collaborate with students to edit and review our written materials.This will involve several different steps for the students, including:Familiarizing themselves with our organization and campaigns.Identifying general areas for improvement in our writing.Correcting grammar mistakes.Verifying content for accuracy and consistency.Reviewing citations for accuracy and consistency.Bonus steps in the process would also include:Developing guidelines for writing and editing for future
TDW Market Research
TDW is looking to develop a better understanding of the medical landscape, hence we need researchers to aid in that, so we can develop blogs to put within our website.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.