TDW Medical Media Marketing Campaign (LinkedIn)
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The goal of this project is to create a social media campaign for TDW with a focus on LinkedIn. This will involve several different steps for the students, including:
- Researching TDW Services' services, products, and target audience.
- Developing a content strategy to engage with potential customers on LinkedIn.
- Creating content for the campaign, such as posts, videos, and images.
- Crafting compelling copy for the posts.
- Monitoring and analyzing the campaign's performance.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 30 day outline out content scheduling
- What is the main goal for this project?
-
The goal of this project is to create a social media campaign for TDW with a focus on LinkedIn. This will involve several different steps for the students, including:
- Researching TDW Services' services, products, and target audience.
- Developing a content strategy to engage with potential customers on LinkedIn.
- Creating content for the campaign, such as posts, videos, and images.
- Crafting compelling copy for the posts.
- Monitoring and analyzing the campaign's performance.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 30 day outline out content scheduling
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.thedoctorway.com/
- 51 - 200 employees
- Hospital, health, wellness & medical, Science, It & computing, Marketing & advertising
Provides anesthesia to clients in varying degrees of local or general before, during, and after surgeries. We ensure patient comfort, safety, and successful surgical outcomes by expertly managing anesthesia and critical care. At TDW, we take pride and ensuring smooth operations and procedures.