Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.

Sales Forecasting Analysis

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to construct a sales forecast on our behalf, based on their analysis. Moreover we would like to take these numbers and grow with it.

Creating graphic design assets

We're looking for a student to help us with the creation of new graphic design assets.This will include:Coming up with color themes and branding guides that aligns with and builds on our existing branding.Creating graphic design assets for our marketing materials and websites, such as posters

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Online Store Website Design

We would like to create an online based ordering service from our website. We want to make it look elegant and fancy. This must be done by research and must have easy access for customers.

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges.We would like to collaborate with students to plan a fundraising event to help meet our goals.This will involve several different steps for the students, including:Familiarizing themselves with our mission, values and goals.Estimating and establishing the budget of the fundraising event.Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event.Assisting in marketing and promoting our event.Bonus steps in the process would also include:Recommending improvements for future fundraising events.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market:The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition

Business Administration

The primary focus for the student will be: (Remove any that don't apply)Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Website Development

We would like a new website for our organization.We would like to work with students to develop to fix our current website, make it running and get SEO better.Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a catering company and we need help making menu designs and launching our social media. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.