VisLab Subscription Platform Marketing Strategy

VisLab, a design services provider, has recently launched a new subscription platform aimed at enhancing accessibility and engagement with our offerings. The goal of this project is to conduct comprehensive market research to understand the needs and preferences of potential users within the ASU community and beyond. This research will inform the development of a targeted marketing plan to effectively promote the subscription service. The project will involve analyzing current market trends, identifying key demographics, and evaluating competitor strategies. By applying classroom knowledge of marketing principles, students will gain practical experience in crafting a marketing strategy that aligns with VisLab's objectives. The project will culminate in actionable insights and recommendations to boost the platform's visibility and user adoption.

VisLab Social Media Strategy Development

The VisLab, a design studio at ASU, seeks to enhance its online presence by developing a comprehensive social media strategy. The goal is to effectively engage with the target audience, increase awareness, and drive traffic to our website and services. Learners will analyze current social media trends, identify key platforms suitable for VisLab, and develop a tailored strategy that aligns with the studio's brand identity and objectives. The project involves researching competitors, understanding the target demographic, and creating a content calendar that includes engaging posts, stories, and interactive content. This project allows learners to apply marketing theories and digital communication skills acquired in their coursework, providing a practical experience in crafting a strategic social media plan.