The VisLab, a design studio at ASU, seeks to enhance its online presence by developing a comprehensive social media strategy. The goal is to effectively engage with the target audience, increase awareness, and drive traffic to our website and services. Learners will analyze current social media trends, identify key platforms suitable for VisLab, and develop a tailored strategy that aligns with the studio's brand identity and objectives. The project involves researching competitors, understanding the target demographic, and creating a content calendar that includes engaging posts, stories, and interactive content. This project allows learners to apply marketing theories and digital communication skills acquired in their coursework, providing a practical experience in crafting a strategic social media plan.

The deliverables for this project include a detailed social media strategy document outlining the chosen platforms, target audience analysis, and content themes. Additionally, learners will create a month-long content calendar with sample posts and engagement strategies. A presentation summarizing the strategy and its expected impact on VisLab's online presence will also be required.