VisLab, a design services provider, has recently launched a new subscription platform aimed at enhancing accessibility and engagement with our offerings. The goal of this project is to conduct comprehensive market research to understand the needs and preferences of potential users within the ASU community and beyond. This research will inform the development of a targeted marketing plan to effectively promote the subscription service. The project will involve analyzing current market trends, identifying key demographics, and evaluating competitor strategies. By applying classroom knowledge of marketing principles, students will gain practical experience in crafting a marketing strategy that aligns with VisLab's objectives. The project will culminate in actionable insights and recommendations to boost the platform's visibility and user adoption.

The deliverables for this project may include a detailed market research report and a strategic marketing plan. The market research report will summarize findings on target demographics, market trends, and competitor analysis. The marketing plan will outline promotional strategies, including digital marketing tactics and community engagement initiatives. Additionally, a presentation summarizing key insights and recommendations will be prepared for VisLab's review.