Level UP: Non-profit fundraising toolkit development

Number of individual students required: 1We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for.Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch.Other duties the student may complete could include: general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pagesWe will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email)Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Social Media Coordinator

The Social Media Coordinator will be involved in developing and implementing Hope +Me-MDAO's social media communication strategies. The Social Media Coordinator is responsible for promoting and protecting the company's reputation by developing and executing media relations and public relations strategies and plans for brand building/innovation/corporate promotions, internal communications, board, and corporate communications using, but not limited to, Facebook, Twitter, YouTube, LinkedIn, Tic Talk, etc. It involves the organization's online communication efforts from the website to mobile chat to blogs—to connect with current and prospective customers, employees, and other stakeholders.Other duties can be assigned.Core Competencies· Customer Focus· Communication· Team Work· Quality Orientation· Time Management· Adaptability / Flexibility· Creative and Innovative Thinking· Decision Making and Judgement· Planning and Organizing· Problem Solving· Result Focus· Accountability and DependabilityJob Duties· Assist in developing, implementing and measuring external and internal Social Media based communication plans.· Manage day-to-day media relations/media requests for brand and corporate issues.· Collaborate with staff and program managers in a timely manner to determine appropriate social media responses.· Develop written materials including press releases, Q&A, media standby statements on brand and internal HOPE+ME-MDAO communications including meeting minutes and correspondence.· Build relationships with key media contacts and identify opportunities to proactively pitch HOPE+ME-MDAO brand and corporate stories through social media outlets as appropriate.· Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.· Evaluate the effectiveness of Social Media programs and communicate results back to business.· Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.· Serve as editor and provide communications content for Intranet (website), Annual Report and Newsletter.· Evaluate the effectiveness of internal communications and report results back to HOPE+ME-MDAO.· Liaison and collaborate with employee groups and cross-functional teams as needed and help provide creative solutions to communication problems.· Lead internal communications resource to all staff.· Develop and manage internal/external corporate and local community events in support of corporate giving strategy.· Responsible for creating online brand assets to building an engaged social media audience.Requirements· Bachelor's degree in Communications, Public Relations, Journalism, English or a related discipline.· Strong working knowledge of communication principles and practices.· Possess excellent oral, written and interpersonal communication with strong writing and editorial abilities.· Demonstrated success with Twitter, Facebook, YouTube and others.· Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.· Must possess strong project management skills.· Able to meet deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.· Ability to be an influential communicator within HOPE+ME-MDAO.· Ability to work effectively in a team.· Capable of maintaining confidentiality, with a high level of accuracy regarding information.· Ability to develop and maintain strong professional relationships with stakeholders and work effectively with all employees is critical.· Understanding of how to leverage the media convergence of technology and messagingWork Conditions· Virtual · Evening work is required.· Ability to conduct presentations.· Manual dexterity to use desktop computer and peripherals.· Overtime as required.

Marketing & PR

We are a business and personal performance consulting and coaching firm that works with CEO's, executives, entrepreneurs, business owners and professionals.This project will entail researching marketing strategies, market potential and public relations opportunities as well as execution on the tactical elements specific to marketing the book "The Complete Man" written by one of the founders. TThe book is about peforming your best as a man in all aspects of life including being a better business leader, husband, father, community leader, etc.We are able to take on up to 5 students.Students will spend the first half researching and creating strategy and the second half executing it.Research will include finding the appropriate audience, drafting the appropriate messaging, testing audience sentiment, etc. The execution of the project includes reaching out to key media channels, other marketing channels and building a network of centres of influence who can expand the reach of the book. The end goal is to get public relations exposure on media, radio, etc. channels as well as create a lead generation system that works. Students will be mentored directly by the founder and author of the book. Overall responsibilities will include:Researching (industry research, surveys, focus groups, etc)Strategizing and developing marketing and PR tacticsDeveloping relationships and executing marketing and PR tactics.

Social Media Analysis and Campaign: Esports Business Events and Lead Generation

We're looking for students to work directly with our Marketing Manager to help us analyze our current social media/website lead generation and marketing initiatives.Through this process, you'll learn how we perform marketing A/B tests and use data to test out and prove/disprove marketing hypotheses. We're also interested in having students work with us to create specific marketing campaigns for upcoming esports-business events we'll be hosting as well as increasing our general lead generation.Project DetailsWork directly with the Marketing Manager to go through our current social media initiatives and determine where we can improve and optimize our approach.Plan out other marketing strategies for general lead generation and a marketing campaign for event promotion. At least three new strategies need to be implemented for lead generation, two new lead generation strategies for the website, and at least one campaign was led by the student.Document your initiatives following the scientific method: what your hypothesis was about improving the company’s digital marketing, why you came to that hypothesis, what actions did you take to test your hypothesis, what was the qualified and quantified results, what observations can you make from the experience, what variables could have influenced the outcome, what questions are opened up from this finding, and what was the conclusion you derived from the initiative.Attending meetings to provide different ideas and feedback about our marketing and operations.If you're interested in esports, social media management, and experimenting with innovative ideas, this opportunity is perfect for you – although those interests aren’t required. What is required is a hunger to learn and grow through this venture.We're primarily looking for students who are enrolled in a Bachelor’s of Digital Marketing course or in alternative marketing equivalent program. If you have experience in marketing or data analytics and are up for the challenge, we'd also love to hear from you as well.Additional technical abilities such as Photoshop, Illustrator, and other graphic design tools will be a benefactor to prospective applicants, but this is also not a requirement.We have a great, casual culture that focuses on creating win-win relationships and improving the talents of others. If you’re excited to join us on this venture, then we'd love to hear from you. Join up either as a team or as an individual; we're looking for 2 to 4 students for this project.