The Social Media Coordinator will be involved in developing and implementing Hope +Me-MDAO's social media communication strategies. The Social Media Coordinator is responsible for promoting and protecting the company's reputation by developing and executing media relations and public relations strategies and plans for brand building/innovation/corporate promotions, internal communications, board, and corporate communications using, but not limited to, Facebook, Twitter, YouTube, LinkedIn, Tic Talk, etc. It involves the organization's online communication efforts from the website to mobile chat to blogs—to connect with current and prospective customers, employees, and other stakeholders.

Other duties can be assigned.

Core Competencies

· Customer Focus

· Communication

· Team Work

· Quality Orientation

· Time Management

· Adaptability / Flexibility

· Creative and Innovative Thinking

· Decision Making and Judgement

· Planning and Organizing

· Problem Solving

· Result Focus

· Accountability and Dependability

Job Duties

· Assist in developing, implementing and measuring external and internal Social Media based communication plans.

· Manage day-to-day media relations/media requests for brand and corporate issues.

· Collaborate with staff and program managers in a timely manner to determine appropriate social media responses.

· Develop written materials including press releases, Q&A, media standby statements on brand and internal HOPE+ME-MDAO communications including meeting minutes and correspondence.

· Build relationships with key media contacts and identify opportunities to proactively pitch HOPE+ME-MDAO brand and corporate stories through social media outlets as appropriate.

· Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.

· Evaluate the effectiveness of Social Media programs and communicate results back to business.

· Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.

· Serve as editor and provide communications content for Intranet (website), Annual Report and Newsletter.

· Evaluate the effectiveness of internal communications and report results back to HOPE+ME-MDAO.

· Liaison and collaborate with employee groups and cross-functional teams as needed and help provide creative solutions to communication problems.

· Lead internal communications resource to all staff.

· Develop and manage internal/external corporate and local community events in support of corporate giving strategy.

· Responsible for creating online brand assets to building an engaged social media audience.

Requirements

· Bachelor's degree in Communications, Public Relations, Journalism, English or a related discipline.

· Strong working knowledge of communication principles and practices.

· Possess excellent oral, written and interpersonal communication with strong writing and editorial abilities.

· Demonstrated success with Twitter, Facebook, YouTube and others.

· Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.

· Must possess strong project management skills.

· Able to meet deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.

· Ability to be an influential communicator within HOPE+ME-MDAO.

· Ability to work effectively in a team.

· Capable of maintaining confidentiality, with a high level of accuracy regarding information.

· Ability to develop and maintain strong professional relationships with stakeholders and work effectively with all employees is critical.

· Understanding of how to leverage the media convergence of technology and messaging

Work Conditions

· Virtual

· Evening work is required.

· Ability to conduct presentations.

· Manual dexterity to use desktop computer and peripherals.

· Overtime as required.

Student will be provided with ongoing coaching with Executive Director, check-in/out meetings with fellow staff, and ongoing supervision, guidance, and mentoring by more senior staff members as needed.