Enhancing Donor Engagement and Fundraising Strategies for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to bolster its donor engagement and fundraising efforts to ensure sustainable support for its mission. The project focuses on three key areas: donor engagement, event planning, and online fundraising. The goal is to increase donor engagement by a specified percentage through targeted outreach and communication strategies. Additionally, the project seeks to develop a donor appreciation program to enhance retention and research potential new donors to create a comprehensive prospect list. In terms of event planning, the project involves assisting in the planning and execution of fundraising events, managing logistics, and creating engaging marketing materials. For online fundraising, the project aims to develop and manage campaigns to boost online donations, create compelling social media content, and analyze data to optimize performance. This project provides an opportunity for learners to apply classroom knowledge in marketing, communication, and event management to real-world scenarios.