Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: of donars. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:How SEO works and how Poshwood can further drive traffic to their website through thisResearch on SEO costs and implementations

Event Planner Assistant

We are looking for students to help us plan a charity eventStudents in this position will overlook the UMF team’s project through a logistical lensStudents will help facilitate the UMF team events and ceremonies.The student will play a key role in helping the project manager create a more efficient work process.

Website Development

We need help revamping and creating a new website. We would like to work with students to develop a website that is best suited for our company. Students should be prepared to:Conduct a needs analysis to determine which platform is most suitableCreate a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Voice Over Script writing II

Our organization wants to create a simple video using images that we already have. We would like to collaborate with students to help us tell a compelling story through this video. Based on our desired outcomes and the selected images, we would like the students to write scripts.

Millennial Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.For this project, you will need to:Understand our brand and mission.Conduct research on our users, stakeholders, and competitors.Analyze our competitive landscape.

Policy Implication Study

We are planning to implement a policy and before we do, we would like to understand the expected implications of such a policy within this population. We would like the help of students ensure that his policy will be effective for achieving our goals. Students should expect to complete the following scope:Identify similar policies that have been implemented in other populations.Identify similar populations for comparison.Conduct interviews with people in the affected or comparable population for feedback.