Marketing Strategy Plan

Closed
United Muslim Fund
Toronto, Ontario, Canada
NB
Executive Manager
(28)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Marketing analytics
Skills
marketing strategies target market value propositions marketing
Project scope
What is the main goal for this project?

We want students to help us build a marketing strategy plan to grow and engage our target market: of donars. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?
What tasks will learners need to complete to achieve the project goal?

We would like a report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. Moreover, how we can see an overall growth.

About the company

A small group of young concerned Muslim students, decided it was time, they stood up and do something about these persisting issues happening around the world.