RBC Marketing & Communications - DeGroote Business Case Challenge

RBC Canadian Open & RBCxMusic – Challenge statementSince 2019, we have strived to connect two platforms - RBC Golf & RBCxMusic. In an effort to broaden the audience of the Canadian Open, the RBCxMusic Concert Series was introduced to attract young, music fans to the game of golf. Unfortunately due to the pandemic the 2020 tournament and Concert Series were cancelled. Looking ahead into 2021, the RBC Canadian Open may look different and fan engagement may be virtual.At the only Canadian stop on the PGA TOUR, the RBC Canadian Open onsite fan experience and engagement is always a top priority. For this case, the challenge is to identify opportunities to integrate RBCxMusic, and Music fans, into the virtual RBC Canadian Open fan experience (as there will be no in-person experience) A successful case will include recommendations for how to achieve this through broadcast, digital and/or social platforms.Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources.Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.Explore the different job types at RBC to find where you can make an impact: RBC Personas

Social Media Management

The SoEmo app by The Guiding Light Education Company Inc. is looking for someone to work on engagement for our Instagram account @guidinglightco.We want to nourish our existing audience in preparation for our app launch!Objective: Develop and execute a social media engagement strategy.

TikTok and Short Form Social Media Content Creation

The main goal for the project is to create engaging and attention-grabbing TikTok and short form social media content for ReturnPal Courier Service. The content should effectively showcase the company's services and simplify the process of returns and reviews for the audience.This will involve several different steps for the learners, including:- Researching and understanding the target audience of ReturnPal Courier Service.- Creating a content strategy that aligns with the company's brand and mission.- Developing creative and visually appealing TikTok and short form social media content.- Collaborating with the marketing team to ensure the content meets the company's objectives.- Analyzing the performance of the content and making improvements based on audience engagement.