RBC Marketing & Communications - DeGroote Business Case Challenge
Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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RBC Canadian Open & RBCxMusic – Challenge statement
Since 2019, we have strived to connect two platforms - RBC Golf & RBCxMusic. In an effort to broaden the audience of the Canadian Open, the RBCxMusic Concert Series was introduced to attract young, music fans to the game of golf. Unfortunately due to the pandemic the 2020 tournament and Concert Series were cancelled. Looking ahead into 2021, the RBC Canadian Open may look different and fan engagement may be virtual.
At the only Canadian stop on the PGA TOUR, the RBC Canadian Open onsite fan experience and engagement is always a top priority. For this case, the challenge is to identify opportunities to integrate RBCxMusic, and Music fans, into the virtual RBC Canadian Open fan experience (as there will be no in-person experience) A successful case will include recommendations for how to achieve this through broadcast, digital and/or social platforms.
- Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources.
- Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.
Explore the different job types at RBC to find where you can make an impact: RBC Personas
- What is the main goal for this project?
-
RBC Canadian Open & RBCxMusic – Challenge statement
Since 2019, we have strived to connect two platforms - RBC Golf & RBCxMusic. In an effort to broaden the audience of the Canadian Open, the RBCxMusic Concert Series was introduced to attract young, music fans to the game of golf. Unfortunately due to the pandemic the 2020 tournament and Concert Series were cancelled. Looking ahead into 2021, the RBC Canadian Open may look different and fan engagement may be virtual.
At the only Canadian stop on the PGA TOUR, the RBC Canadian Open onsite fan experience and engagement is always a top priority. For this case, the challenge is to identify opportunities to integrate RBCxMusic, and Music fans, into the virtual RBC Canadian Open fan experience (as there will be no in-person experience) A successful case will include recommendations for how to achieve this through broadcast, digital and/or social platforms.
- Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources.
- Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.
Explore the different job types at RBC to find where you can make an impact: RBC Personas
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://www.rbc.com
- 1000+ employees
- Insurance, Technology, Banking & finance
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper.