Empowerment Fundraising Campaign

Mother Daughter Empower Charity aims to enhance its fundraising efforts to support programs that empower women and girls. The project involves designing a comprehensive fundraising campaign that aligns with the charity's mission and values. The team will research successful fundraising strategies, identify target donor demographics, and develop creative campaign ideas. The goal is to create a campaign that not only raises funds but also increases awareness about the charity's work. The project will provide learners with the opportunity to apply marketing and communication skills learned in the classroom to a real-world scenario. Tasks include analyzing past fundraising efforts, brainstorming new strategies, and creating promotional materials.

Resource Toolkit for Empowering women and girls

Mother Daughter Empower Charity aims to enhance the accessibility and awareness of social services available to women and families in need. The project involves developing a series of resource toolkits that compile useful tools, tips and tricks on topics like; mental health, mindfulness, growth mindset, communication etc... This project will allow learners to apply their research, writing, and organizational skills to create valuable tools for the community, fostering empowerment and support. Information from these toolkits can then be used to generate social media posts and newsletter content.

Donor Engagement Strategy Development

Mother Daughter Empower Charity is seeking to enhance its donor engagement efforts to increase donations and foster long-term relationships with supporters. The goal of this project is to develop a comprehensive donor engagement campaign that aligns with the charity's mission and values. Learners will analyze current donor engagement practices, identify areas for improvement, and propose innovative strategies to enhance donor interaction and retention. The project will involve researching best practices in donor engagement, understanding the charity's target audience, and creating a tailored campaign plan as well as reach out to potential partners. This project provides an opportunity for learners to apply their knowledge of marketing, communication, and nonprofit management to a real-world scenario, ultimately helping the charity to strengthen its donor base.

Celebrity Endorsement Strategy for Mother Daughter Empower Charity

Mother Daughter Empower Charity aims to enhance its visibility and outreach by launching a celebrity endorsement campaign. The goal of this project is to develop a strategic plan that identifies suitable celebrities who align with the charity's mission and values. The project will involve researching potential celebrity partners, analyzing their public personas, and assessing their influence on the target demographic. The team will also explore creative ways to engage these celebrities and propose methods to measure the campaign's impact. By applying marketing and communication theories learned in class, students will gain practical experience in crafting a compelling endorsement strategy that resonates with both the charity's audience and potential celebrity partners.