Mother Daughter Empower Charity aims to enhance its fundraising efforts to support programs that empower women and girls. The project involves designing a comprehensive fundraising campaign that aligns with the charity's mission and values. The team will research successful fundraising strategies, identify target donor demographics, and develop creative campaign ideas. The goal is to create a campaign that not only raises funds but also increases awareness about the charity's work. The project will provide learners with the opportunity to apply marketing and communication skills learned in the classroom to a real-world scenario. Tasks include analyzing past fundraising efforts, brainstorming new strategies, and creating promotional materials.

The deliverables for this project include a detailed fundraising campaign plan, a presentation of the proposed strategies, and a set of promotional materials such as flyers and social media content. The team will also provide a report summarizing their research findings and recommendations. These deliverables will equip the charity with actionable insights and tools to enhance their fundraising efforts.