Mother Daughter Empower Charity aims to enhance its visibility and outreach by launching a celebrity endorsement campaign. The goal of this project is to develop a strategic plan that identifies suitable celebrities who align with the charity's mission and values. The project will involve researching potential celebrity partners, analyzing their public personas, and assessing their influence on the target demographic. The team will also explore creative ways to engage these celebrities and propose methods to measure the campaign's impact. By applying marketing and communication theories learned in class, students will gain practical experience in crafting a compelling endorsement strategy that resonates with both the charity's audience and potential celebrity partners.

The project deliverables will include a comprehensive report outlining the proposed celebrity endorsement strategy. This report will feature a list of recommended celebrities, a rationale for their selection, and a detailed plan for engagement. Additionally, students will create a presentation summarizing their findings and strategy, which will be delivered to the charity's board for feedback and potential implementation.